Printed workwear can be utilised in several ways to get the maximum benefit from what is a great advertising tool and a way of instilling a corporate identity in your workforce. However, the idea of a “uniform” may be off putting to your employees as the last time they had to wear a uniform would be at school, and years of wearing itchy blazers, shirts with collars that tended to cut off the blood supply to your head and socks that would never stay up for longer than thirty seconds is a memory that is difficult to overcome.

However, the use of a bright, well designed logo on clothing that can be both smart and casual is a great way of overcoming those bad memories and helps to make your garment something staff will want to wear and make them proud to work for the company. In addition you get additional promotion of both your company and specific brands or products as well. The use of workwear can also be effective in the following areas:

Events: At a large event or conference it can be difficult to spot a member of your team when customers want information or trying to make a purchase. The use of polo shirts or t-shirts in a single bold colour, printed with a large logo on the back and a smaller one on the front will have the effect ofmaking your team members stand out.

Mobile Staff: For those members of staff who spend most of their time away from the office/shop environment it can be a great idea to hand them garments which have the contact details of the company on the back which encourage more enquires.

Retail / Front of House Staff: Staff members can sometimes be difficult to identify if they don’t have a company colour or uniform. One idea to increase sales is to use printed garments that show specific brands or items that are on offer, or any promotion you may want to run.

Promotional Products: Another option is to use printed t-shirts as a free giveaway to customers, for example everytime a customer buys certain items or spends over a set amount they get a free t-shirt. If this is done in the right way then you will get free advertising as people outside the company wear them.

So whatever your business, the use of printed workwear can be a benefit, so why not take a look at the website and contact our specialist logo team who can take you through the process. Don’t delay as you could be increasing your business’ sales very soon.