Here at Brookes we offer a great choice of garments to satisfy virtually any requirements whether you require embroidered work wear or plain. However we have had some customers who have brought logos which simply can’t be sewed. There are a variety of reasons for this, so we thought it would be a good idea to give you some thoughts on what to consider when putting together ideas for a logo.

Over the years we have found that there are five basic things to consider when putting together a logo that is going to be effective and in no particular order these are: Simple, Memorable, Timeless, Versatile, and Appropriate.The simpler your logo design is the easier it is for customers to recognize. A good logo often features a unique element without being overcomplicated, think of the logo for the London Underground. Why not follow the K.I.S.S Principle of design – Keep It Simple Stupid.

The simpler a design is the more memorable it is, it may be surprising to know but the actual subject matter of a logo is relatively unimportant in the final design of a logo.  Consider the McDonalds logo, memorable, simple and nothing to do with the products they sell.

Apart from the fashion industry an effective logo should be timeless, in that you shouldn’t be thinking about changing it for a number of years. Avoid trends; pick out something that makes you stand out from your competitors. Probably the best example of this is the Coca-Cola logo, which has barely changed since its inception back in 1885, and compare this to how many changes Pepsi Cola have made in a similar period of time.

A logo should be versatile enough to work across a variety of mediums, so consider that all dancing all singing logo on your company website and letterheads will work as well if you want it embroidered on a polo shirt. A good place to begin for a versatile logo is to design it first in just black and white. This will allow you to concentrate on its shape and effectiveness before adding the required colours, which should always be used from the Pantone colour list.

Finally, a logo should be appropriate to the company it is representing, for example the use of bright colours and reverse letter, such as the Toys R Us logo, is great for a children’s toy store, but wouldn’t fit so well for a firm of solicitors. Here we can also repeat the fact that a logo does not have to show what the business is offering, Harley Davidson’s logo isn’t a motorcycle. One useless, or not, piece of information for you is that 94% of the logos used by the top 50 brands in the world do not show what the company does.

So I hope that this has given you some food for thought, but remember our trained staff members are always here to give you guidance on what would be best for your embroidered work wear. Hope to hear from you soon.