Brand image is an important part of business success and investing time and funds in personalised workwear, that is clothing which has had your company logo or distinctive branding added, can help to enhance and strengthen the image of your brand or company.

As well as being a positive identifier for team building within a business by being given a shared look or style, which improves workforce morale, it also has a positive effect on productivity and effectiveness of the workforce. The use of this type of workwear clothing will also impress both clients and customers, as whether they are visiting your home base or members of your workforce are out on the road, they will always be able to represent the company via the smart uniformed style, showing the professional look of a successful company.

While representing the company the workforce is therefore advertising the company at the same time. And when you compare the costs of equipping your workforce and the cost of advertising in newspapers or internet, or doing a mailshot, then there is only one winner. Remember that the using personalised workwear is one of the best marketing ideas because it is seen in all work places. Fashions come and go but the use of a logo on a piece of work wear will always be in as long as businesses are trading as the professional look is always going to be required. First impressions count!!

So take your time in making your choice when looking at style o the garments you wish to use, the colours, and the design of the logo or branding itself. The one important thing to consider, which is often overlooked, is to involve your own workforce in the decision making process, for at the end of the day they are the ones who will have to wear it.

While work wear needs to be practical and hardwearing so that you can be confident it will stand up to the rigours of the working day, it also needs to be comfortable to wear. Here at Brookes you can be assured that the products we have are always made of the highest quality materials and made to the highest standards, yet priced to offer great value for money.