Here at Brookes, the home of workwear, we have our own specialist team who can deal with all your logo clothing requirements, from polo shirts to hats, hoodies to jackets and everything in between. So when you are looking to improve your business’s presence in the marketplace why not look at having your logo or company name put on your work uniform as it creates a great first and lasting impression! Whatever your line of business, whether it be collar and tie in the office, or polo’s and hi-vis on the construction site, a printed or embroidered logo will get your business noticed. But what makes a good logo?

Designing a new logo to use shouldn’t be a difficult process, as long as you keep a few things in mind during the initial thought process. You may come up with the perfect logo for your company that is both creative and innovative, but that doesn’t always mean it is suitable for embroidery. Whilst a logo can look amazing on paper or on a computer screen, sometimes it just can’t be used to personalise your clothing for several reasons, and that is disappointing for both us and yourself as we work to very high standards and don’t like to disappoint.

So here are a few little tips to think about so that your logo is suitable for using as embroidery, and so guarantee a high standard of branding on your clothing that your company deserves.

Make sure that your logo looks good in both black and white as well as colour, too many colours might not be cost effective or work with your choice of clothing. Hi-visibility vests, for example, work best when printed or embroidered in black, and printing is a less expensive option. If the items are to be promotional, rather than workwear, then printing rather embroidery may be more cost effective. If the logo is initially designed with this is mind, or it can be simplified it can look just as good when used as a marketing tool and obviously be cost effective too.

Fine details can be problematic, so if you have very small lettering or thin lines this can be a quality issue for embroidery. You simply wouldn’t be able to read it, so we normally recommend a minimum height of 6mm per letter. Similarly a large logo either tall and thin, or short and stocky just may not look right when embroidered. We would say that you should be looking to get your logo within a 10 x 10 cm square, when considering embroidery on the left chest of a polo or sweat shirt type garment.

Avoid outlines or shadowing on lettering as it does not produce a satisfactory result with embroidery reducing the effectiveness of the logo. Similarly do not use faded colouring as this is not possible to reproduce does not convert well with embroidery with embroidery.

If you look at the big brands on the high street or online you will find that the most recognisable and effective logos are most often the most simple and so will be just as effective on clothing. If you have produced an amazing logo that is perfect for your business, then try and simplify it for embroidery purposes. Our skilled staff members are available to answer your questions and queries when you are considering this option on your embroidered workwear, so you can always give them a call on 0844 209 63 89.